Bill began his career in magazine publishing as a writer and editor, advancing to marketing posts at two of the most distinguished university publishers in the nation. He has held creative and management positions at several advertising agencies and marketing communications firms.
Published and quoted widely in newspapers, magazines, and scholarly or professional journals, his articles and commentary have appeared in The Wall Street Journal, The Atlanta Journal Constitution, Harvard Magazine, Campaigns & Elections, Louisiana Life, New Orleans CityBusiness, Advertising Age, BRANDWEEK, PR Week, The Journal of Advertising Research and Public Relations Journal.
Bill has taught communications at three universities. His 1999 paper proposing a new model of advertising communication effects based on the famous double helix model of DNA has been quoted or cited in marketing, communication, and advertising books and articles worldwide. (‘Advertising’s Double Helix: A Proposed New Process Model’ Journal of Advertising Research, (May/June), 43-51.
Bill received the B.A. and M.A. in English from Louisiana State University. From 1973 to 1993, he was an officer in the United States Air Force and Air Force Reserve.
Requiescat in Pace – coming soon